Nanjing Xinjiekou Department Store Co. Ltd. Development Strategy Research Report

The emerge of e-business, new business circles and the input of new capitals has brought the traditional department stores under tremendous pressure. In this case, competitions within them are getting increasingly fierce. Therefore, companies can’t survive without right strategies. This paper systematically analyzes the competition situation of the Department Store Of Nanjing XinJie Kou, including market opportunities, industry development, economic indicators, core competencies, using Environment Analysis, Porter’s Five Forces and SWOT Analysis, etc. This paper provides this company with measures in order to make up shortcomings and develops mid-term and long-term strategies eventually.