Based On The Theory Of Planned Behavior To Research The Infuential Factors Of The Intensions Of Backpacing

The rapid development of our country’s economy. With the widespread use of Internet in People’s Daily life, the development of tourism is also affected by the Internet. Some changes have taken place in tourism which is affected by the Internet, because of the more convenient to get information by the internet. The consumption pattern of tourism, the way of the travelhave changed, backpacking has become the most famous choice of the ways among tourists.This paper made a definition of the backpacking, backpacker and the behavioral intention of backpacking. Also made an elaboration in the theory of planned behavior theory and the application in the field of tourism research, increasing the possibility of theory to explore factors influencing in the backpacking behavior intention. And through the further analysis of the situation and the difficulties in the development of the backpacking, according to the data related to the individual market occupied a considerable part of the tourism market in China, the ways of the individual travel is varied, such as self-driving travel, backpacking. Under the influence of western backpacking culture, more and more tourists come to accept the backpack travel way. It is not only a kind of fashion, but also a kind of way to get real tourism experience, so more and more tourists come to pack their bags, join in the backpacking activities. There is a great potential in China backpack tourism. But the support system and the development of backpack tourism in our country is more related to the lack of.Firstly, tourist destination emphasis on backpacking group is not enough, there is less specialized tourism products; followed by the complete lack of self-help information and backpacking efficient means of transport, as well as providing accommodation to backpackers and other infrastructure is lagging behind, security risks and other issues.The income of tourism industry plays an important rolein the total revenue of the national economy, so the development of backpacking is an important basis and direction of the development of the future tourism.At the end of the paper, according to the research purpose and content on the basis of the theory of planned behavior factors increase the external environment system, established a new research model, and put forward the hypothesis, through questionnaire investigation, further analyze the data, on the basis of the analysis results of model correction, and verify the hypothesis.The purpose of this paper is to research from the perspective of tourists perspective, using the theory of planned behavior model and explore the backpack tourists travel behavior intention influence factors, research results show that the behavioral attitude, subjective norm, the external environment system of the positive significant relationship between backpack tourist behavioral intention, perceived behavior control of backpack tourism has no significant relationship between behavioral intention, different demographic characteristics of backpack tourism behavioral intention significantly relationship is not obvious, on the basis of the above research conclusion, for the government and tourism development put forward the practical enterprise backpack tourism policies and Suggestions,the model for the subsequent research backpack travel behavior intention factors provide a theoretical basis as well.