The Brand Construction And Management Of A Company

With the rapid development of Chinese economy in recent years, large enterprise groups have mushroomed like appearance and grow. Large enterprise groups gradually become China’s important industrial Among the backbone of economic activity which plays an important role and functions, followed by a group control became an important management issue.Management level but also in terms of the group operation with the Western countries there is a great gap. How to power and resource allocation, how to define the responsibilities and rights system, how to optimize the organizational structure, management model to determine between a good parent and subsidiary companies. For the group of enterprises is particularly important in this issue.In this paper, Shanghai Volkswagen three production companies- LH company as a research object. For a diversified conglomerates control mode analysis. Analyze problems and control the status quo, and proposed control measures and program optimization. The thesis is divided into four parts. The first part of the relevant concepts and theories of group control are described and defined. The second part describes the typical financial management and control, strategic control and operational control of three basic management model and factors affecting corporate control, and the third part of the status quo group control mode LH company and problems and analyzed and dissected; The fourth part of the management and control model optimization recommendations. The fifth part of the full text summary and outlook.