| With the development of social and the improvement of people’s living standards, air transport deepening into all aspects of social life and people’s daily lives. All the those effects, including economic recovery in developed countries、China’s rapid economic growth、related policies issued by the Civil Aviation Authority and the development and competition of air transport,require each air company to upgrade, redefine strategic position, market layout, route network and improve service marketing planning.As a national comprehensive aviation hub, Fuzhou air passenger occupies an important position, its analysis of the air passenger market is typical and representative. This paper analyze the spatial and temporal characteristics of Fuzhou aviation departure passenger destination market from 2009 to 2013 year. Discuss the relationship of the market size、market revenue、passenger flow volume、flights number、flights efficacy and team proportion. Utilizing K clustering method to know the detailed analysis of developments in the various levels of urban destinations and geographical areas to understand the divide local market characteristics.What’s more, we study from the economic、standard of living to analyze the influencing factors of spatial and temporal characteristics. According to the temporal characteristics and influencing factors, combined with knowledge of aviation geography, we put forward relevant development strategy for Fuzhou air passenger market. |
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