Community Financial Market Management Research In Chengdu Branch Of D Bank

Community bank as a brand new banking business model and it is not that strange concept to us. Chinese researchers did many explorations in the theoretical. However, in the practical field is basically blank. Since 2013, Chinese commercial banks try to carry out community financial services, but not put forward to the stage, even not for real effort. D Bank’s community financial plan has been work in front of other banks, and also we starting practice of market managing experiences are worth to study.The author starts to analysis and the applied marketing knowledge from Chengdu branch of D Bank. Chengdu branch of D Bank firstly using GPEST method to analyze macro financial marketing environment; In these five model analysis methods, we considering from basic policy of government and made Chinese traditional mode as community bank industry; We also use SWOT method to analyze the Chengdu branch community market advantages, weaknesses, future opportunities and threats, and we obtain the major competitive ability. Then, using the STP model to Chengdu branch as details analyzed and also 4P theory, we gain the valuable experience in practice. Finally, through the performances data of each side comparison, we conclude the rapidly development and also made prospect to improve in the future. Firstly, we need subdivide market research and design customer products step by step, attention to the use of financial products by means passengers; Secondly, we must further increase the utilization efficiency of the physical network and outlets resources in marketing efforts for more guests; Thirdly, we must pay full attention to the intermediate business of products to enhance the overall community’s profitability of bank branches.