Research On Marketing Strategy Of Qingdao HVST Sealing Products Company

The rubber sealing products are widely used in the rail way, automobile industry, machinery, home appliance, construction industry and military areas. Among all above areas, the automobile area is one of the areas which use many kinds of rubber products. From the engine to automobile chassis, from gearbox to axle where many parts need craft oil seals, o rings, rubber strip, rubber bushing and other kinds of rubber sealing products. The function of the rubber sealing products in all these parts is sealing and transportation of the oil or water. Qingdao is an important manufacturing base for rubber sealing products in China where there are many famous rubber products manufacturers with experienced sales and technicians. Qingdao HVST sealing products company is just in this important city. These years, the demands of internal and international markets are affected by the economic crisis. The competition between the rubber products factories is even sharper than before. The rubber sealing industry is also affected by such situation.The creating method of the study is investigation of the HVST company and the study refers to some professional articles and books. Then the study uses the basic marketing theories to summarize the situation of the rubber sealing industry and the present situation of HVST company such as the manufacturing and the sales. Base on this, the study gets the opportunity of HVST company and the thread from other competitors. Next, the study uses SWOT analysis method to judge the 4P strategies of the company and get updated marketing strategies for HVST company. At last the study shows some safeguard of the marketing strategies such as establishment of modern marketing ideas, building of the team, system control and customer service which will be useful for the competition in the markets and improve the sales of the company.The study is based on the background of Qingdao HVST sealing products company. Then it uses relative marketing theories and gives out suitable marketing strategies for the company. It is believed that the study can become the reference for the rubber sealing products industry as well as other rubber sealing products companies.