Operation Mode Innovation Of Zhongshan Bonded Logistics Center Consolidation Platform

As a kind of mature transportation mode, consolidation can achieve intensive and large-scale logistics service. After decades of development, the consolidation logistics chain in Pearl River Delta has well developed and become mature. It made a great contribution to improving logistics efficiency, enhancing competitiveness of enterprises and promoting regional economic coordinated development. Meanwhile, there are many platforms where consolidation can be implemented, and the service is simple. The consolidation platforms are seriously homogeneous and competition is fierce.Facing the fierce competition, the operation of Zhongshan bonded logistics center run in to trouble. On the basis of the theory of “meso- scopic” operation mode and my working experience of Zhongshan bonded logistics center consolidation, this paper expound the operation mode innovation of the consolidation platform. Win the theory of “meso-scopic”, the paper analyzes the complex environment including platform environment, competitor environment, client environment, partner environment. The paper raises the value proposition, and accordingly designs the value support and value preservation of the customer interface, partner interface and the internal structure. For some specific market, with the unique advantage, the new operation mode offers value-added service, extend the logistics value chain, and optimize the overall supply chain solution. Clients’ total logistics cost is brought down, customer support is got, and space of survival and development for the consolidation is got.The significance of this paper is, with the global thinking, the competitive advantage of Zhongshan bonded logistics center is strengthened. With operation innovation, Zhongshan bonded logistics center gets a place in the fierce competition of consolidation business in Pearl River Delta. Besides, with the theory of “meso-scopic”, enterprises raise the value proposition, value support and value preservation, set up the new operation mode. It provides reference for other enterprises for transformation development and service upgrading.