Research On Cross-cultural Communication In China Eastern Airline’s Outsourcing Services

With the opening aviation rights of China aviation industry, more and more foreign airlines choose to enter the China opened flights carrying on transnational operation. In order to ensure that enterprises can maximize reduce operating costs on the premise of continuous expansion, foreign airlines began to try to break through geographical and cultural background of the constraints, seek and local aviation ground service outsourcing cooperation and long-term development. Shanghai is one of the largest Chinese aviation hub, undoubtedly has entered a new era of globalization and pluralistic development of civil aviation industry. And Chinese Eastern Airlines as one of the three state-owned airlines in China and the biggest airline in East China, has owned 60% foreign aviation ground service outsourcing business in Shanghai area.However, many foreign airlines in cooperation with China Eastern Airlines in ground service outsourcing business, realize that they know less about Chinese Culture and the culture of Chinese state-owned aviation enterprises. Because of this, contradictions and conflicts often take place under a lot of cross-cultural communication obstacles process outsourcing cooperation. China Eastern Airlines as a typical state-owned airlines, although has the biggest market of East China’s ground outsourcing services, still lack of international management. There are not any cross-cultural training and guide mechanism in China Eastern Airlines. Cross culture communication in foreign airline processing is still in the initial stage.Based on this, this paper aims to take China Eastern Airline’s Ground Services Department as a case, in order to learn how to do a good job of cross culture and foreign airlines in the cooperation communication discussed on this problem. First of all, in the first chapter, the research background is expounded, presents the purpose and significance of the research, the thesis discusses the ideas and methods. Then, in the second chapter, intercultural communication theory and related knowledge is reviewed, providing theoretical support for this research and analysis. Then, the status quo of intercultural communication in the third chapter of China Eastern Airlines Ground Services Department and foreign aviation service outsourcing discusses the basic situation of outsourcing services, Introduction Company, analyze the positive and negative, two of China Eastern Airlines Service Outsourcing in cross culture communication play a role in selecting a representative object of study(Japan and South Korea, Chinese and Western air direction), in contrast to the China Eastern Airlines and foreign airlines illustrates at the cognitive level, the value level, the level of language, cross-cultural communication barriers exist in all aspects of conflict content style level etc.. Then, analyze the reasons of the cross-cultural conflict on the outsourcing company agent in the fourth chapter, and put forward a method to solve the corresponding measures and the use of cross culture communication in the fifth chapter. Finally, in the fifth chapter summarizes the current company to carry out effective strategies for cross cultural communication. This paper hopes to upgrade the level of cross culture communication ability, skills for Chinese airlines.