The Case Study Of Hong Kong’s H Company Local Management

Hong Kong real estate market development so far, its maturity is much higher than the mainland’s real estate market. With many Hong Kong real estate agencies entering the mainland market, it brings advanced ideas and business model that the mainland real estate agencies can learn. But at the same time, Hong Kong companies operating in the mainland market environment revealed many problems gradually, including product unacclimatized, manage complex processes, low work efficiency. To accurately identify the problems and effective solutions in a timely manner, this article will real estate companies in Hong Kong A city development project as a starting point the study, the methods used case studies in the application of the relevant management theory to analyze the company in the Localization of the many problems that exist in the management process, and to make recommendations accordingly for the problem, for others facing similar problems the company to provide some reference.In the introduction section of this article describes the background of this case study, significance, ideas and methods. The second part describes the case of Hong Kong H-estate company background, business framework and management structures are introduced, the company’s management model for H-depth analysis in order to find H’s problems in localized operations. After the third part of the case is described in the previous chapter analyzed brief overview of the theory, in order to find the cause of the theoretical basis of localized management problems. Section IV presents recommendations for the localization of H company operating the existing problems. The fifth part of this paper summarizes, emphasizing the importance of local business.