The Influential Study Of The Combination Of Commodity And Transport Service On The Market Scale Of Tourism Souvenirs

The sale and transport of tourism souvenir in our country is still in traditional transportation mode, that is the supplier provide products to the wholesaler, then the wholesaler distribute the commodity to retailer, finally the retailer sell the commodity to tourist, and the tourist themselves take the souvenir back home. As some character of souvenir such as fragile, bulky and short of life and the taking inconvenience result in the sales scale of tourism souvenir failed to synchronize with our country’s tourism market. In this context, this paper design "commodity+transport services" mode, and on the basis of tourism souvenir market segmentation, study the effect of the transport mode on tourism souvenir market scale.Firstly, for tourism souvenirs transportation system, this dissertation analyzes the characteristics of tourism souvenir market, pointing out factors that influence tourists to buy souvenirs. Summed up the existing shortcomings and deficiencies of souvenirs the transportation system. Secondly, for the transportation system issues, put forward tourism souvenir "commodity+transport services," the new sales model. Again, combine with the price of tourism souvenirs and the degree of portability and so on, breakdown Dalian tourism souvenir market, propose the service market of new transport service mode. Next, secondly, build two-stage model of the profit maximization of tourism souvenirs suppliers and tourist choice. Finally, set the cherry market scale in Dalian as the example. Using Matlab programming examples to solve and compare with the original Dalian cherry market scale. Studies shown that, the use of "commodity+transport services" mode has some positive influence on the scale of tourism souvenir market.