Research On Internet Credit Reference Model

In past year 2014, the Internet finance tends to be more rational and perfect, and have achieved a breakthrough in multiple of field in China. Like a speed belt, the Internet technology and mobile Internet communication technology created a new market for capital market and the real economy. At the same time, with the development of Internet finance, the credit reference industry in China made a breakthrough improvement. In 2014, issued 《The Social Credit System Construction Plan Outline(2014-2020) 》 by the State Council, it became the national special planning for the national social credit system construction at the first time. After that, the People’s Bank of China released three batches of licenses for the enterprise credit institutions, including the Xinhe Huicheng Credit management(Beijing) Co., Ltd. it is controlled by Jinxin Website(www.jinxin99.com) with the P2 P genes. In the early 2015, the people’s bank of China issued a notice that the eight institutions prepare for the personal credit business including Alibaba and Tencent. It is been understood as the marketization of credit reporting business market as well as a great significance to our country. At the same time, it will have a positive influence on the Internet financial industry, especially on P2 P lending industry. Absorbing a lot banker, the P2 P lending institute bloomed and the P2 P lending market expanded. But the kind of expanding is accompanied with several problems. More and more Internet companies carried out the credit business will support the multi-dimensional date for the credit reference market, and monitor the various field of Internet financial market.This article analyzes the establishment of the credit system and the path of Internet credit model in American; the paper also presents the status of development of Internet credit business in China. Secondly, compare traditional credit model with the Internet credit model, analyze the advantage and disadvantage of the Internet credit business, and then discussed the operation way of the Internet credit business. Thirdly, according to the theoretical analysis, sum up the financial risks of Internet credit model. Finally, draw conclusions and recommendations, noting Internet Company and Internet financial company should nurture Internet talents, make full use of big-date, and improve the capability level of business, and win-win cooperation etc, to enhance the credit system competitiveness.The Internet credit business, especially the personal credit business, is a new phenomenon in China and systematic theory has not been established. Different people have different interpretations. Due to my limited level of operations, the relevant date and information was not fully prepared, in the text of the relevant conceptual understanding and analysis is still inadequate, hoping to get criticism and correction, I believe that the theory research will further enhance the comprehensive strength of Internet credit business in the credit industry.