Research On The Core Competitiveness Promotion Strategy Of Ele.me

Core competitiveness of enterprises based on knowledge and innovation as the core to form a combination of the basic business of some key capabilities, usually corporate technical skills, managerial skills and cultural competence demonstrated, has a distinct uniqueness, value, scalability and integration, so that enterprises in a given period to maintain actual or potential competitive advantage. In 2013 after, O2O(Online To Offline) this new model of ecommerce into the rapid development stage, and gradually focus on mobile devices combined with localization, localization O2 O takeaway O2 O mode become an important branch.Now, with the two largest US takeaway O2 O website Grubhub Seamless and formally merged, and the demonstration effect of capital market financing, setting off a vigorous development of China’s takeaway O2 O market, the industry’s larger takeaway website about O2 O 15. However, companies within the industry widespread lack of competitiveness of enterprises in the development process, and to some extent, affect the competitive takeaway O2 O website, how to seek to enhance the core competitiveness of the solution has become takeaway O2 O website development the primary problem facing. The fact that lack of technical skills, management skills and cultural competence is the core element of takeaway O2 O website to enhance the competitiveness of the main constraints affecting even takeaway website O2 O future survival and development. Therefore, to enhance the core competitiveness of enterprises to explore the means and methods for the development of takeaway O2 O website has important practical significance.In this paper, the basic theory of core competitiveness of enterprises, adopting the core competitiveness of analytical models and evaluation system, combined takeaway O2 O industry characteristics, in order to have a representative of the business it is hungry for the study, described the hungry, what core competencies the current situation, analyze the hungry core competitiveness problems it is proposed to enhance the core competitiveness strategy, and further demonstrates the safeguard mechanism to enhance the core competitiveness strategy, so countermeasures argument more fully, more depth and content of the article richer and complete.