Research On Dynamic Pricing Of Strategic Consumer

In American sub-prime crisis triggered a global background of quantitative easing, Chinese government in order to avoid the economic crisis has also introduced a large number of quantitative easing, China launched 4 trillion stimulus plan in 2009,including real estate, driven by the accumulation of a large number of Chinese asset bubbles. The sharp rise in real estate as a representative of the fixed asset prices have made Chinese traditional retail industry has brought tremendous impact, the rapid rise in rent and labor cost in continuing down China’s retail industry profit rate; at the same time, real estate prices rose sharply makes the consumer’s disposable income compressed, with the rapid development of Internet technology and logistics industry,the consumer shopping habits from the physical store to the Internet store;after more than 20 years development of commodity economy, the consumer has accumulated a lot of consumer experience, and formed a certain psychological expectations to the commodity price changes, so the consumer behavior has a certain strategic. These three factors make the retail industry a great impact on the economic benefits, the high-end shopping malls entity like Parkson, have represented a substantial decline in economic benefits in recent years, so this article is aimed at the consumer strategic behavior study, hope to provide theory for solving countermeasures the retail industry benefit glides.In this paper, rom two perspectives for the two stage pricing strategies of consumer issues. One is consider the consumer strategy behavior from inventory under the limit of two stage pricing for perishable goods, the other is two stage pricing of strategy customer in the most favored customer assurance mechanism. In the two stage pricing research under the condition of inventory limit consumers’ strategic consumer behavior, set up the definition of related hypotheses and models,obtained the optimal pricing strategy and the optimal profit in the two cases of no stock limit and stock limit, in the inventory under limited conditions, respectively,from the initial stock can only satisfy the first stage demand, the initial inventory to meet part of the second phase of the demand, the initial inventory to meet all the needs of three kinds of different situations, using the MATLAB software to simulate the path of the optimal dynamic pricing and the corresponding optimal profit, from the simulation diagram of the pricing strategy to confirm the optimal dynamic pricing and corresponding optimal profit. In the presence of most favored customer assurance dynamic pricing strategy research of consumers under the mechanism of the two stage,after setting the assumption and the corresponding definition, got two dynamic pricing model under different mechanisms of do not implement the most favored customer assurance and implement the most favored customer assurance, using the MATLAB software to simulate the path of the optimal dynamic pricing and the correspondingoptimal profit, using the data to simulate the optimal pricing and corresponding optimal profit, and comparative analysis on whether to carry out two kinds of results under the most favored customer assurance mechanism.