The Research Of Business Model Innovation Based On Big Data

With the coming of the big data era, the business environment of enterprise opera-tion has changed greatly, changes in the business environment will trigger the innovation of business model. In the era of big data, the way of competition among enterprises and focus of attention also gather in the changes of business model. Big data can bring lower cost threshold, bring new opportunities for management of enterprise operation and business decision, and affect the enterperise’s business ecology in various ways and paths. In this case, it is easier for the enterprises to breed disruptive innovation. Based on this situation, this paper attem-pts to study the business model innovation. The paper is divided into five chap-ters, the main research contents include:Firstly, the theory of business model and business model innovation at home and abroad is summarized and studied, and the theory is mainly elaborated from the angle of the domestic and foreign scholars who study business model innovation. The next step, the research about big data at home and abroad is c-ombed, the present situation of big data research, the big data writing situation and the mainpoints of scholars at home and abroad are expounded. Then the domestic and foreign scholars’ research situation about the business model inno-vation based on the big data is elaborated; Secondly, the existing concepts of big data at home and abroad are combed, and it is found that many definition-s are vague. In view of this situation, the method of concept replacement in ana-lytic philosophy is adopted to give a strict, clear and universal definition. All wor-ks lay the theoretical foundation for studying the business model based on big data; Thirdly, in view of the big data industry, industry chain model of big da-ta is established, and seven kinds of universal enterprise business model are summarized according to each link of the industry chain. In addition, connotatio-n, characteristics, operation mechanism of different types of business model are made detail illustration, and then these business models are applied to the ex-ample analysis to verify the effectiveness and feasibility;Then, in view of the traditional industry, the innovation mechanism of business model in the era of big data is studied, and this mechanism is used in electronics, automobile and clothing three typical traditional industries to make an empirical analysis. The general rule of innovation management of business model in the traditional ind-ustry is put forward under the background of big data, which provides the ref-erence for the transformation and upgrading of traditional industries; Finally, s-ummary of the text is made, some conclusions are drawn, and the limitations of this paper and prospects for future research are put forward.This paper is able to provide reference for the enterprises that want to find a suitable new business model and innovate business model under the background of b-ig data. The main creative work of this paper includes: enrich the concept of b-ig data, and put forward the fair definition of the big data; construct seven ne-w business models around big data; put forward the innovation mechanism of business model in traditional industries under the background of big data, and verify its validity through the typical industry.