Study On The Competitiveness Of Jujube Industry In Aksu Area

Aksu area is located on the edge of the Tarim Basin in southern Xinjiang, the drought characteristics make it become the advantages area of planting red dates, in recent years, especially the rapid development momentum. On the one hand planting dates efficient use of lim ited land resources, on the other hand, greatly enhancing the income of the farmers. However, to intensify competition between the dates areas, also to enhance their industrial competitiveness made an urgent request.First of all, this paper expounds the present situation of ju jube industry development in Aksu area, and then, base in the evaluat ion of industrial competit iveness in the previous model, the evaluation of jujube industry competitiveness of Aksu area model is constructed from six as pects according to the model analys is; thirdly, according to the analysis of the content model, established Aksu region jujube industry competitiveness evaluat ion index system, selected from 14 quantitative evaluat ion indexes, based on the area of Aksu jujube industry competitive analysis; fourth, analysis of the problems and their causes to enhance Aksu jujube industry competitiveness, and gives the corresponding countermeasures and suggestions.The results show:(1) Aksu Area jujube industrial competit iveness has been improving in recent years, but there are still many problems.(2) compared with Kashi, Bazhou, Hami, Hot an, Turpan five Areas, Aksu Area Jujube industry development advantages exist output, cash receipts, Jujube market.(3) Comprehensive advantages and disadvantages of Aksu Area Jujube industry, Aksu Area jujube industry should take the “play features ”, “the pooling of resources”, “perfect market” development strategy.