The Impact Of The Payment Methods Evolution On The Consumer Purchase Decision

Payments change in changing consumption habits while now reshaping the way people live. Payment instruments in the ever-changing, increasingly competitive payments market backdrop, payment institutions to achieve long-term development, it is necessary from the consumer point of view of market and product strategy accordingly. Therefore Relationship between payment and consumer behavior has important significance. Some scholars on the relationship between consumer behavior and the payment of a number of studies, but mainly investigate the effect of a certain kind of payment for consumer purchase intention. On the basis of relevant theories, we study the payments on consumer purchase decisions affect mechanisms, and the introduction of variable pay mental accounting as an intermediary empirical test.By studying literature and historical data found combing, payment method evolution and consumer purchasing decisions there is a correlation between the evolution of the process of evolution can pay by the commodity to a third party payment method, the consumer’s purchase decision process by the stimulus- response model to a comprehensive selection mode changes. This is mainly because the payment of payment costs generated an impact on consumers’ purchasing decisions through the payment accounts of psychological effect. In the evolution of payment to pay the cost of a decreasing law, which allows consumers to pay the cost of increased sensitivity, leading consumer accounting method to pay costs from the General Account shift to local accounts. Under conditions of consumer purchasing decisions by the psychological impact of the account, other than commodity price consumers will value-added measure. The payment for the purchase of a necessary link, the cost has become an important indicator of consumer decision-making, and a direct impact on consumers’ buying decisions. This makes the consumer buying decision process becomes more complicated, buying motives from simple internal demand caused by internal and external factors to cause a change in the purchase motivation.Based on the above theoretical analysis, this paper empirical method of last resort, through the issuance of forms "on payment influence on consumer purchase decisions," the questionnaire, the perception of the consumer to pay costs, pay mental accounting effect and consumers to buy Decision motive three variables correlation and regression analysis, survey results showed that:(1) demographic variables on the payment method, payment account psychological effects and consumer purchasing decisions have different effects;(2) to pay the cost of the various dimensions of the payment mental accounting effect has a significant negative effect; and(3) the payment of mental accounting effect on consumers’ purchasing decisions have a significant positive effect; and(4) pay the cost of the payment of each dimension not only on consumer purchase decisions directly negative The predicted effect, but also through mental accounts to pay for consumer purchase decisions that negatively affect that mental accounts pay between two variables in the decision to pay costs and consumer purchase of a partially mediating role.