Reserch On The Development Of A Commercial Bank Fund Consignment Business

In China, the securities investment fund is still in the juvenile period, but in these ten years, the rapid development of industry, to the financial system, especially the commercial bank of China has produced important influence; Globally, amount and type of securities investment funds, the scale has reached an unprecedented height, as an important member in the financial system, plays a significant role in the national economy. For the general public, the fund has been instead of the national bounds of China as the main financing tools. in the near future, The more and more people will select fund as their investment tools mainly.Based on the related business of commercial bank, fund industry related contents of research results, combined with marketing related theory, using the method of literature research, case analysis, field investigation, the methods of qualitative and quantitative method for the current fund industry at home and abroad to study the present situation, the domestic and foreign fund business, looking for ways to our country commercial bank funds, business development, strive to based on the analysis of current status of commercial Banks and fund business development, on the basis of using in yunnan university MBA learn marketing related theory and knowledge, A commercial bank fund business, for example, in-depth research and analysis of the current existing problems, and put forward scientific development strategy, further enhance the core competitiveness of A commercial bank fund business, for other funds to A reference on the development of commercial Banks.