Study On The Cause Of The Huge Price Difference Between Multinational Brands Domestic And Overseas

Multinational brands in the high sale price within the territory of China, the imbalance is likely to exacerbate China’s import and export trade, and then lead to the balance of international payments. Therefore, from a strategic perspective, there is an urgent need to identify the root cause for the distortion of prices at home and abroad, and for this reason to find countermeasures, so as to enhance China’s consumer purchasing power of multinational brands, and ultimately solve the inside and outside of China’s economic imbalances. The causes of foreign products in the domestic price gap is very complex, the analysis of the past, if starting from the impact of international trade, and finally only get big and broad price index, the lack of analysis on the influence of specific industry and case. From the analysis of consumer preferences and the Multi-National Corporation marketing strategy, can be found in the price difference far from reality, and even the emergence of cases and theories, and not the reverse thinking process. So if you want to understand the causes of the huge price difference, must be starting from the case, in-depth analysis of a combination of factors, the possible factors into consideration, in order to know the truth. This study selected three international brands, first of all from the positive analysis, comparison and analysis of Chinese and foreign spreads out of the French Lancome cosmetics and Wyeth milk powder; then from the reverse analysis, to see the exhibition of Chinese and foreign comparison and analysis of the spread and Chinese Lenovo computer. An empirical study on the composition of the forward analysis and inverse analysis. According to the relevant theories of international business and marketing analysis. A comprehensive empirical study and theoretical analysis of multinational brands come in China high price. Finally, through the quantitative analysis to think, if the difference is enormous can solve the problem of Chinese will stimulate domestic demand, adjust the balance of payments impact.