Xin Tai Of Medicines Company Flow Control Study

In recent years, medical science and medicine have a style of their own.lt has a big shock for medical pharmaceutical industry because of the improvement of people’s medical security system, pharmaceutical industry gets increasingly fierce competition in the market,most segments of the market have been basically saturated, the same kinds of drugs and alternatives are various, high marketing costs, it is hard for receivables to take back and so on. They all threaten and restrict the pharmaceutical enterprises. If the enterprise wants to maintain sustainable management,it must have sufficient capital flow to keep operating,however, based on the macropolicy and market environment at present, how to control the capital flow especially capital flow for the marketing,seem to be more important for pharmaceutical enterprises.It is able to determine the survival and development of the pharmaceutical enterprises.Through the analysis of the pharmaceutical enterprise’s internal and external market conditions and the macroeconomic environment, using the method of combining theory and practice, analyzing the inflow and outflow of the new Medicines Co capital structure and capital flow of marketing, finding out the key points of marketing capital flow control and deficiencies in current control, and based on the cost-effectiveness, the internal control and opportunity cost theory, etc, to specifically study how to control the capital flow of marketing including costs in marketing funds and accounts receivable, combing with the actual situation of the company,we establish a scientific and practical marketing control system to solve the matter of lack of capital flow control in marketing, dredging the main matter in capital flow of XinTai Co,to promote the "camp","pin" high speed operation of capital flow, reducing part of the assets of enterprise liquidation time;Raising the enterprise value maximization as the goal, with the help of cost control and optimization of the accounts receivable management system,to achieve efficient operation of funds, improving the recovery of funds and the use efficiency of marketing, making the enterprise capital operation speed efficiency strategy,fast circulation, high value-added business circle capital hundred dream.