Fresh Agricultural Products Supply Chain Coordination Research Based On Information Sharing

In order to catering to the situation that consumers demands may change with time, and to improve the ability to face the complex changing of market environment, so in the fresh agricultural products supply chain, the production management enterprises must get rid of the backward management style, the traditional supply chain management concept and make a innovations of supply chain operation mode. The information between upstream and downstream members can be timely effectively shared in the supply chain so that the fresh agricultural products supply chain members can achieve synchronization and consistency, in terms of overall operation, only by this way can make the supply chain within the system is more efficient, the cost is lower, finally the supply chain can be more effectively managed. Enterprises in fresh agricultural products supply chain make their own interests, so information sharing between supply chain members need a coordination mechanism to make it more security and incentive, so the fresh agricultural products supply chain coordination under the information sharing can be researched.Analyzed the fresh agricultural products supply chain information sharing and supply chain coordination at home and abroad, the current status of aiming at perishable perishable fresh agricultural products and first-of-the-season properties, combined with relevant theory on the basis of the traditional supply chain model puts forward several kinds of fresh agricultural products supply chain model, and analyzes the characteristics of each mode of supply chain and the existing problems of information sharing, discusses the importance of information sharing for fresh agricultural products supply chain operation. Points out the reasons of information sharing between supply chain upstream and downstream enterprises and due to the introduction of information sharing in supply chain coordination problem; To solve above problems, represented by the Internet of things is proposed by manufacturers, distributors and retailers under the information sharing of three levels of fresh agricultural products supply chain. Points out that the fresh demand for sales on the basis of introducing the influence of the parameters of freshness to control costs, improve traditional revenue-sharing contract and rules between supply chain members to share their profits at the same time also will share the freshness of transportation cost control, under certain assumptions analysis the concentration of fresh agricultural products supply chain mode, decentralized mode of contract constraint and dispersed mode contract constraint optimal expected profits, and introduced the improved revenue sharing contract coordination of fresh agricultural products supply chain to make reasonable distribution of supply chain profit, and thus it is concluded that the improved revenue sharing contract can coordinate the Internet of things under the environment of the conclusion of fresh agricultural products supply chain, on the basis of the further out the fresh agricultural products supply chain members to mutual benefit and win-win results between enterprise contract parameters, and gives the relevant case analysis prove it.In view of the above conclusion proposed the corresponding implementing measures can guarantee the information flow timely sharing in the fresh agricultural products supply chain, this for information sharing can be effectively implemented in other supply chain provides guidance significance.