| Against the background of economic globalization, e-commercedevelops by leaps and bounds and spreads far and wide, and a growing numberof suppliers (e.g. Suning, Walmart) are inclined to establish a new electronicdirect channel independent of traditional retail channel, which is to build directcontact between product and service by virtue of Internet platform, That is tosay, dual-channel sales mode is adopted by suppliers. The buy-back contracthas also been widespread concern in dual-channel supply chain with features ofoperating simply and easily.This research, beginning from the contract coordination mechanism and inthe typical two-stage supply chain which is led by suppliers and followed byretailers, will employ the means of non-cooperative game and linearprogramming to analyse the reason for the failure of the traditional buybackcontract coordination model in the single-channel supply chain anddual-channel supply chain which is subject to the influence of retail price andsales effort. As a result, a mix buyback contract model with shared effort costand a mix buyback contract model with margin compensation are put forward.Finally, on the basis of the previous text, study how to mitigate the conflictbetween traditional channel and electronic direct channel in the dual-channelsupply chain, to achieve maximum profit and to ensure win-win situationamong members in the channel through the re-establishment of buybackcontract model. |
