Research On Customer Service Quality Of HG Logistics Company

With the national emphasis on the logistics industry continues to improve, more and more enterprises begin to get involved in the field of logistics, resulting in the field of competition is becoming increasingly fierce, the enterprise profit is shrinking. How to increase the competitiveness of enterprises and promote enterprise profit rate have become a major issue to be solved in modern logistics enterprises. The quality of customer service has not become an important factor to influence the customer satisfaction and customer loyalty, but also become a Logistics Bottleneck Breakthrough in the industry, an important means to create new profit growth point.The main purpose of this paper is to improve the HG company customer service quality, make full use of the last five years in the field of the latest research results, to explore the existence of the company in the customer service problems, provides a feasible scheme for HG company to improve the service quality of logistics.Firstly, this paper gives a detailed description of the criteria for the quality of customer service in logistics industry. Secondly, based on the SERVQUAL model, through the questionnaire survey, on-the-spot investigation, in-depth excavation of the service quality of HG logistics company customer problems, compared with the industry standard for specific differences, put forward corresponding improvement measures and improve the prediction of the expected effect, by using the new serviceman produce. The final text of the summary, proposes suggestions and ideas on the quality of the future development of HG logistics company customer service.Through the research of HG logistics company, help to find where the gap with industry standards, have a clear understanding of the specific reasons for the gap, in order to improve the existing problems, puts forward feasible suggestions, to enhance the competitiveness of the logistics industry, and provided new ideas and ways to solve.