An Empirical Study Of The Impact Of Green Information On Purchase Intention Of Remanufactured Products

Remanufacturing is a kind of green production and manufacturing mode. Remanufacturing highlight the economic benefits, energy conservation and environmental protection advantages in the process of its production, thus it obtained the national support. However the green communication does not reach the designated position, cause consumer not understanding and recognition of remanufacturing industry. The empirical research is very little from the energy conservation, material saving information, information influence on consumers’ purchase intentions at home and abroad. Therefore, this article from the perspective of the consumer to fill the vacancy.Consumers’ conceptual model of purchase intention of remanufacturing products is proposed based on the theory of perceived value. The paper included three green information:energy saving, material saving and emission reduction on remanufacturing products. This article also propose green certification as a moderator variable. Collecting497effective questionnaires, this article made a descriptive statistics analysis with the gathered data by SPSS18.0and Amos17.0, then analyzing the conceptual model by structural equation model and analyzing mediation effect by hierarchical regression analysis. Eventually, we verify the hypothesis proposed in this dissertation, revise the model and determine the final model of Consumers’conceptual model of purchase intention of remanufacturing products.The results show that energy saving information, material saving information and emission reduction information on remanufacturing products have significant impact on consumers’ perceived value; energy saving information, material saving information and emission reduction information on remanufacturing products have significant impact on consumers’ trust significantly. Perceived value and green trust have a positive impact on purchase intension. Perceived value has a positive impact on green trust. Green certification can strengthen the effect of energy saving information and material saving effects on green trust.Based on the results of survey, this paper propose the corresponding advise of how improving consumer’s perception of remanufacturing products and purchase, and provide theoretical basis for remanufacturing products’ packaging and marketing strategy.