Research On Revenue Model Of Baidu Mobile Search

Baidu mobile search occupy the Chinese mobile search market share of over70%, already is Chinese mobile search industry giants, from the development of both a large market space, is also facing Google Search, Yahoo! Search, Sohu search different search companies threats, Baidu mobile search market share of these companies is to carve the same time, their earnings are also affected. As we know, Baidu mobile search is mainly dependent on the profitability of PPC, which affected the profitability of Internet search with the background with its own characteristics, but in the mobile search, but there are some challenges and problems.In order to clarify the specific Baidu mobile search revenue model, composition and current developments and future trends in the development of the industry chain, this study moves from the historical background of the search starting to comparative analysis and case studies, literature analysis method as the main research method, in analysis Baidu mobile search revenue model, while improving its profitability proposed ways to improve the effective proposals corporate profits.In mobile search, Baidu’s main profitable way is to search for information related to the company being incorporated into Baidu members, and to charge the search PPC service charge. After the network marketing to develop, Baidu will be added for the enterprise publicity and promotion of profitable revenue, and try to provide customers with paid search revenue increase profitability.Expect the results of this study on the industry chain model of cooperation among members of some reference, to resolve conflicts of interest, while providing relevant reference information for future earnings and charges mobile search mode.