Research On Marketing Strategy Of Evergrande Spring

Water is one of our fundamental part of life, in our lives actor indispensable role, now, with our standard of living continues to progress, we respect the choice of the water tends to diversity and pluralism. Under the impact of the new way of life, we are not only concerned about water,"thirst" feature, for more attention to the health of the water. For consumers, the consumers according to their needs and ideas, and constantly choose their own healthy drinking water, at present, the category and quality of mineral water has also become an important choice. For China’s relevant enterprises, China’s mineral water market in the face of some opportunities, but also facing severe challenges, many companies rushed launched mineral water project, the competitive pressure is increasing all kinds of enterprises. In the new era, how to play to their strengths, build a marketing strategy for enterprise development, and continuously improve the competitiveness of enterprises, occupy a larger market, it has become an important task facing the mineral water business. As the field of development of mineral water star, Hengda spring ice plays an important role in our mineral water market. However, due to the development time is not long, Hengda ice spring there is a big problem in the marketing strategy, the mineral water business in an increasingly competitive today, for the mineral water to analyze how marketing strategies designed to meet their own development marketing way, success for the development of enterprises have a decisive impact.In this paper, based on the theory of marketing strategy, corporate marketing strategy point out mineral research organization including marketing strategy and consumer marketing strategy, the paper also mainly from rival ice fountain organizations and consumer markets expand marketing strategy. The first part of the paper portion of the issues raised on the basis of fully integrated marketing strategy research background and theory at home and abroad on the topic of the thesis is presented; the second part of the question paper analysis part, first, the author analyzes the constant Market performance of large ice spring, on this basis, proposes Hengda spring ice problems in marketing strategy, including the presence of product marketing strategy, pricing marketing strategy, channel marketing strategy and marketing strategy these problems, identify their marketing lack of policy exists. The third part and fourth part of the problem solving part of the article, based on the second chapter on problem analysis, this research study from the consumer market and the organization of the market of these two important ways to optimize marketing Hengda ice fountain strategy, and provide a reference for the development of other related companies.