Automobile Marketing Channel Mode Of Jaguar And Land Rover

Taking an impregnable position long-term in automobile market competition in China, jaguar land rover company need make greater efforts, need broaden the sales channels. For in the changing of China’s auto market, long-term marketing strategy of jaguar and land rover is an important factor for jaguar land rover to survive and develop.Researching and using traditional and modern marketing theory and case, This paper research and analyze the jaguar land rover how to develop a big market in China and make clear marketing channel for assessment the selection of market channel in the domestic market, so that choose the best marketing channel to expand its influence in the domestic market.From the organizational structure and marketing channel mode, the marketing team efficiency three aspects, this paper analyze current marketing channels of jaguar and land rover, find out the problems of marketing channel of jaguar and land rover, such as the escalation of the channel member, need to improve channel management, product market pricing is unitary, backward part of the operation and management of the channel member consciousness, no accurate marketing channel strategy. On this basis, this paper design a jaguar land rover marketing channel mode, put forward the optimization of channel mode, the optimization of dealer channel, strengthen the company dealers management, enhance the brand loyalty of design scheme, from the organization safeguards and personnel safeguards plan implementation safeguard measures, and finally to evaluate the effect of the implementation of plan. After implementation of plan, to achieve the goal of channel management, sales and service quality, channel control and channel adaptive got obvious improvement, support for the company development strategy, brand promotion and corporate profits increase support play a role in promoting.