The Research Of Investment Strategy Of OCT Co., LTD Based On Optimization Theory

Regarding to the inventing development history of the company around of the world, the successful company usually has its own developing strategy. View from the strategic point, the company learns from other company’s successful experience, design its own investing strategy, solve the problem with the team talent, pursue for the higher and wider developing opportunity. The investing strategy is based on overall strategic objectives’need, an Overall plan on company investing activities which designed base on master strategy and develop dynamic course goal in order to realize strategic objectives. As a corporate sub strategy of comprehensive functions, basic starting point standing above the global position in the enterprise, and servicing for overall strategy. With the acknowledge of importance of sustainable development by small and medium-sized enterprises in all industries, investing strategy is being wider used in lots of company and becoming more and more vital in company strategy planning, it is becoming a trend to lead the company to stronger. However, investing strategic decision and related control system are immature and require continuous optimization and improvement in current stage.The investing development of Oversea Chinese Town company limited (OCT for short) is typical in tourism industry, it is a study of practical significance on strategic management optimization in investing activities. Meanwhile, author raised his own opinion and comments on OCT tourism management thought and optimization of investing management plan. In this paper, SWOT, PEST and Boston Metrix are used in the analysis on OCT internal and external environment, point out the shortage of investing strategy and developing trend. In addition, the advanced investing development optimization direction and optimizing content are raised out based on investing theory and study on OCT investment project.The core business of OCT are tourism and real-estate. OCT takes its advantage on overall management and integrated resource, try to enter into some new industries, such as Finance, electronic communications and paper industry, etc., According to the analysis on OCT integrated resource and overall capacity, find out the developing direction for tourism:Market oriented, trend to information and capital netwrok, support by human resource and financial strategy ally, take the advantage of integrated resource, push sustainable development. The study conclusion is systemic and prespective, it can be reference for company investment activity and large and medium-sized project investment for decision-making.