Research Of Strategy On TCM Tourism

Nowadays, with the fast development of technology and economy, the public are paying much attention to the health. At the same time, due to the increasing pressure of modern life, people are more inclined to release their stress in the way of traveling, not only for relaxing physically and mentally, but also to learn some knowledge of health care. As an ancient traditional medicine with long history, Traditional Chinese Medicine is accepted by the majority of people nowadays because of its unique advantages as simple, convenient, efficient, and inexpensive, with little side effect in its application. The thesis analyzed the status quo of the development of the tourism in China, summarized the law of development, put forward the existing problems in the development process, hoping to provide some reference for the TCM tourism industry in the near future, promote the growth and development of TCM and tourism, stimulate the tourism consumptions, as well as to enhance the economic development of the tour areas. The thesis consists of six parts, aiming at providing some ideas and thoughts for the development of the TCM tourism industry in different aspects, including the opportunities and challenges of the TCM industry, the ideas and objectives, as well as the main tasks of its development, and also the policies and security in the process of development.The first part of the thesis is an overview of the TCM tourism, particularly the definition, characteristic and pattern.The second part of the thesis listed the current situation of the TCM tourism development in some areas in both domestic and abroad, analyzed the status quo as well as the existing problems of the development of domestic TCM tourism.The third part of the thesis is the causes and trends of the related problems in the TCM tourism industry, as well as to point the blueprint, trends.The fourth part of the thesis is the ideas and objectives of the development of TCM tourism industry. Proposing the guiding ideology and development principle of this industry, it concluded the law of development and direction of the industry, with the purpose of building a distinctive brand for the TCM tourism industry.The fifth part of the thesis presented the major tasks in the development process of the TCM tourism industry, including establishing the innovation system, develop the proper TCM tourism pattern, design tour projects, promoting the integration TCM and Western medicine for tourism and strengthen the advertisement of TCM tourism.The sixth part of the thesis proposed the policy guarantee measures for the development of TCM tourism industry. To accomplish steady development of the industry in the socialist market economic system, both macro-control and policy guarantee measures from the relevant government department are in great demand. This part presented some policy measures in different aspect, which included establishing specialized regulation, policy, and its administration department, increasing the education, research, and promotion, strengthening the cooperation among relevant departments, and also formulating the industry standard.Through comprehensive research and analysis, the thesis thoroughly explored and analyzed the existing problems in the TCM tourism industry, indicated the ideas and thoughts, methods, and related policy guarantee measures for further development of this industry, aiming at helping the improvement of TCM tourism organizations, relevant service measures, so as to realize the steady and healthy development of TCM tourism industry.