Research On Mobile Commerce Application Strategy Of A Company

With the development of mobile communication technology, the function of the mobile terminal is growing stronger day by day, people used to business activities of the growing demand of mobile terminals. Mobile commerce as a new business model, there has been a great role in the enterprise operation and development, through the mobile business model, enterprises can expand business channels, enhance marketing efforts, optimize business processes, and enhance corporate image, enhance enterprise competitiveness.Paper to the actual situation of A company as A case, the first to the enterprise’s internal resources and core competence are analyzed, and the internal management, supply, marketing, payment is pointed out that four aspects of A business for mobile business application requirements, and then based on PEST analysis method, from the political, economic, social, technology, four aspects to enterprise’s external environment, and combined with the circumstances of the competitors of the enterprise, demonstrates A mobile commerce enterprise application possibility in the external environment, finally the SWOT model of enterprise application mobile business strengths, weaknesses, opportunities and threats were analyzed, from the Angle of enterprise internal resources, prove the feasibility of A business application of mobile commerce.Paper based on the analysis of A enterprise, has been clear about the enterprise mainly020mode of mobile positioning and the direction of A business application, and in general, A mobile business application structure model was established and then from the enterprise internal, enterprise supply and customer three directions, deeply analyzes the enterprise mobile commerce application scope and application of the model, including mobile business management, mobile, mobile marketing, supply management of mobile customer experience, mobile payment and collaborative sales six application modules, in detail elaborated the enterprise application of mobile commerce mode and related departments.Paper further expounds the A enterprise in the implementation of mobile commerce application project implementation way and safeguard measures. Enterprise can through the mobile APP, integrating internal and external resources, the implementation of mobile commerce, and from the policy, personnel, this paper expounds the four aspects of A corporate culture and capital implemetation of all security measures for mobile business application projects.Thesis research results not only applies to A mobile business enterprise development, and can carry on the widely in commercial real estate, mobile commerce for commercial real estate industry development provide some guidance.