Dalian K Vehicle Disassembling Company Strategy Research

In2009, China’s output and sales amount of vehicle accounts for No.1in the world. The possessive amount of vehicle in China was over0.12billion, and the output of vehicle in China was over18,000,000in2012. The ELV(end of life vehicle) amount in China in2012reached to over10million. China is now becoming an ELV "rubbish dump". The developed country and regions such as US, EU, and Japan has achieved90%of ELV recycling rate, but that of China is only less than70%. In the national "Twelfth Five Plan", China’s central government has urged to develop the recycling industry economy. As a classic ELV disassembling company, it is urgent and realistic for K company to research on and formulate the company’s developing strategy in current circumstances.This article is composed of six parts, the first part is written to introduce the background of selected topic and importance, as well as the research content and methods. Then the second part is written to introduce the existing strategic management theory and the PEST, Five Competitive Power analysis and IFE, EFE, SWOT, BCG analysis methods which have been often used in current strategic management analysis. The third part is written to analyze the internal and external environment by using PEST analysis, Five Competitive Power analysis methods and resource&power analysis. The fourth Part is written to address that K company should adopt the developing strategy based on SWOT analysis, adopt the competition strategy, and decide in strategic objectives by analyzing the combination of different product portfolio by using BCG matrix. The fifth part is to draft the security measures to ensure the implementation of the strategy. The six part is the solution, to summary and conclude the research solution. This article will provide guidance to the development of K Company during the following6years.