Study On Chinese Marketing Strategy Of Sika Engineering Silicones Srl(Switzerland)

With the economic development and international status rising of China, the Chinese market has become the most important market all over the world, but they have to face increasingly competition. First, Sika Engineering Silicones Sri is also facing the same problem as a foreign company. China as an important market, but after a period with rapid development and high-profit, entered a phase of slow business growth, the market share has declined, the increasing of the market has become extremely difficult.The background of this article as the development of Sika Engineering Silicones Srl.in China, analysis the marketing strategy, so as to find the suitable marketing strategy for Sika Engineering Silicones Sri, promoting the development of the enterprise.The research of this article base on domestic and international literature regarding the marketing and marketing strategy. Through the relevant information and mentioned industry data collected in recent years, analysis the macro environment with PEST model, special for economic environment, summarize the Sika Engineering Silicones Sri has opportunities and threats. To understand the problems exist today by the analysis of internal environment, and then find the advantages and disadvantages.Finding better marketing strategy for Sika Engineering Silicones Sri which base on the theory of marketing strategy and the status of Sika Engineering Silicones Sri. Several viable marketing strategies and implementation of method is proposed for Sika Engineering Silicones Sri, and the marketing strategy will contribute to improvement of the business in China.