Customer Segmentation Research Based On The Customer Value Evaluation Of SH Telecom Company

The telecommunications company internal saved a large number of customer information, analysis of how effective these data and through scientific and reasonable customer segmentation for different customers with different service, increase customer loyalty and reduce the loss of customers, realize the enterprise competitive power is an important problem to be solved by the telecommunication company.In this paper, the method of case study to SH telecommunications companies for the study. Combined with the theory research and the customer according to the characteristics of SH telecom company, design more targeted and operability of the SH telecom customer value evaluation index system, the customer segmentation method based on the customer value evaluation is presented based on SH telecom company, and finally put forward the difference service customer segmentation based strategy, combined with the actual situation SH telecom company to carry out targeted customer service management. The research results of this paper are higher for customer relationship management of SH telecom company reference value, but also can provide a reference for other similar enterprises to conduct customer relationship management.