The Relationship Between Tourist’s Path Selection And Space Image

The rise of urban tourism and people’s attention to the scenic area planning, prompt the increase of scenic area space perception research. Tourists from different countries and with different features gather together in one place, constituting a member of the scenic spots and forming a tourist flow of different path. For example, tourists coming the first time may behave differently on the choice of travel route in the face of unfamiliar area space;tourists having no sense of direction may don’t know what to do in a certain limit for fear of lost;tourists having traveled many times and abnormal familiar with the space layout of scenic spots could easily select a path of saving time and enjoying the most representative beauty, etc. Perception study of scenic area space conforms to the development trend of "tourists-oriented" in the process of today’s tourism planning. This article will focus on research for combining tourist route choice with space image study.Theoretical research significance of this article is putting forward space planning and design ideas of scenic spots by the overlapping fusion between tourism discipline and induction geographical discipline on the basis research of the travel route choice and the scenic area space imagery theory. In addition, the author makes every effort to explore image correlation of route choice and space based on a lot of the questionnaire and the empirical data analysis, which is very useful to know the influence mechanism of tourists’ perception to the path selection, to contact the space planning with market development.Literature review, questionnaires, image recognition, cognitive sketch method, dynamic line observation method and factor analysis method and so on are included in the main methods in this paper.Based on the five elements of Kevin Lynch’s city image and exploring tourist path discipline in this paper, the author trys to research the correlation between them to be used to direct the specific planning in the scenic spot under the background of high-speed progress of recreation industry. Absorbing, fusing and summarizing their good point of view by carding predecessors’ existing tourism city image theory so as to adjust and innovate their points by combining the development trend in today’s travel with tourism actual unifies. And the innovation points of this article are:(1) focusing on the perceived space in a micro level of visitors visitors;(2)combining behavior tracking with graphic image expression;(3) the the combination of quantitative and graphics.In this paper, the main research content includes several aspects: the space image study, tourist route choice study, five elements of tourism scenic area space image study and the empirical research of peripheral lines surrounding the west lake. The empirical research of the surrounding west lake scenic area is the core data sources and get a summary mainly through the study of visitors’behavior and feedback on the basis of field survey and data analysis.This paper studies the main conclusion:there is a certain degree of correlation between tourists’route choice and space images of the surrounding west lake scenic area. Study shows that the score results of tourists’identifying picture and frequency of the five elements of space image in image maps drawn by tourists are consistent with four main types of space activities observed by dynamic line,that is the whole use type giving priority to the Bai Causeway Su Causeway and Sunset Glow at Leifeng Pagoda, type of being used around giving priority to the South Screen Bell at Night and Music Fountain Square and the proportion of each type has order from high to low, which is consistent with the score results of identifying pictures and frequency of the five image elements in the drawn image maps, namely tourists’path choice results can be directly influenced by the perception results of space image,the more perceived image elements, the better route selection can be made.Finally, the author tentatively evaluates the west lake scenic area planning construction and puts forward some suggestions such as recognizing construction of road separation and succession of boundary thematic differentiation of region,levels development of node and continuing strengthen of signage system in Three Ponds Mirroring the Moon and so on. These conclusions and Suggestions comes from the results of data analysis and graphical finishing and has a certain repeatability and verifl ability.