"The Campus Drinking Water" Business Plan

Water is the Source of Life, health, is the basis for human survival and development, with the birth of human civilization are related closely with water, the human body The new supersedes the old, nutrient delivery, body fluid circulation etc. are inseparable from the boiling water, it can be said that the quality and the quality of water directly determines the quality of life and quality of life. However, at present our country is facing a shortage of water resources, water pollution seriously embarrassing situation, in this case, the health and safety of drinking water has become a focus of attention of the whole society, the future of the country tens of thousands of students in the school health and safety of drinking water is been extensive attention.This paper on the "basic project background analysis of direct drinking water" on campus, first elaborated the project’s overall situation, products, technology, operation mode and the general situation of the company, and then to the campus drinking water market and campus drinking water needs analysis, found the campus drinking water a huge market space, has good prospects for development. Then the theory of consumer behavior, Potter’s five forces model, companies such as SWOT to the campus direct drinking water project market environment and competition situation analysis, points out that the market environment and the five competitive forces direct drinking water project impact on campus, also has carried on the analysis to the Henan sea water equipment Co., Ltd. advantages, disadvantages, opportunities, threats. On this basis, through the analysis of marketing strategy, identify the target customers and target market, using positioning strategy and marketing mix strategy, in-depth analysis of project development. Secondly, through financial analysis, cost benefit analysis, investment payback period analysis to estimate the project’s overall revenue and existing risk status, and risk of several common prevention and control, guarantee the normal operation of the project funds chain. Finally, put forward the design principles and construction of school construction project schemes need to provide support, and commitment to customer service service. The business plan and fully demonstrated the campus direct drinking water project market huge demand space and broad prospects for development, provides a solid theoretical foundation for the development of the campus drinking water.