Study Of Alienation Financial Management Long Throw Short Loan Of Beisheng Pharmaceutical Limited By Share Ltd

With the rapid development of China’s small and medium enterprises, the development process of hidden behind the problems are also increasingly exposed. At present, the majority of small and medium-sized enterprises have short-term loans gap is big, the low success rate of long-term loans, endogenous a serious shortage of funds, unreasonable capital structure, the problem of higher financing costs rise, leading to short long loan investment and finance mode of operation, to run the macro policy at present, let listing Corporation glossy surface of the existing problems are also exposed, short lend long cast completely unmasked financial alienation brought. Enterprise financial dissimilation, business failures, emerge in an endless stream boss missing and a series of phenomena, based on this background, to the north of pharmaceutical Limited by Share Ltd as the research object, research governance short long loan investment and finance of alienation.The paper defines the enterprise short long loan investment, financial dissimilation behavior and other related concepts, respectively from the economics, management science and behavioral finance perspective of the theory of alienation of behavioral finance long-term investment enterprises short, pointed out that the theory basis of Beisheng pharmaceutical Limited by Share Ltd short long loan investment and governance of financial behavior alienation the northern health medicine, making short long loan investment and financial alienation case analysis persuasive.In laid the theoretical foundation, from the North Sheng pharmaceutical basic situation, quantitative and qualitative analysis, analysis of why most private enterprises are generally short and lend long investment phenomenon, and find out the cause of Beisheng pharmaceutical Limited by Share Ltd short long loan investment and financial abnormal behavior. Then from the macro economic environment, commercial banks and companies own three aspects to analyze the North Sheng pharmaceutical Limited by Share Ltd short long loan investment and financial dissimilation behavior factors. Based on the analysis of the combination of theory and case, for North Sheng pharmaceutical short long loan investment and financial dissimilation behavior influence factor, by improving credit management mechanism of commercial banks, improve the external financing environment and the efficiency of corporate governance and put forward the basic ideas to solve North Sheng pharmaceutical Limited by Share Ltd short long loan investment and financial dissimilation behavior problems three hand.The study on the North Sheng pharmaceutical Limited by Share Ltd short long loan investment and financial dissimilation behavior systematically study. Detailed analysis of the northern health medicine for this company, and promote our country small and medium-sized enterprise short long loan investment and financial dissimilation of in-depth study, and gradually improve China’s Enterprise Inc governance system and financing system.