Research On Business Development Strategies Of Rural Credit Cooperative Of Linyi E-banking

With the development of economy and the progress of science and technology not only, the development of China electronic banking, especially in2007, after the bankneed queuing phenomenon, more to stimulate the development of electronic banking China. Chinese electronic banking ushered in a development peak after that, theelectronic banking competition has become very fierce. With the continuous upgrading of electronic products, electronicbank business become more important. In2008, outbreak of the global financial crisis, financial sector damage, but also to the development of electronic banking business opportunities. This article is precisely under such background, the development of rural credit cooperatives in Linyi city of electronic banking is studied, in order to provide reference for the development of rural credit cooperatives electronic banking business in Linyi city.During this research, taking Linyi city rural credit cooperatives electronic bankingas the research object, using the related theories of enterprise management and research methods, Firstly the related theory of electronic banking business is analyzed and explained, Secondly there and current situation of the development of electronic banking business of rural credit cooperatives in Linyi City, discusses the problems, and then through the use of SWOT tools, rural credit cooperatives in Linyi City, the development of electronic banking business advantages, disadvantages,opportunities and challenges are analyzed related. And on this basis, combining the author’s working experience, from the build brand characteristics, change the mode of service, management of electronicbanking business to strengthen the channels of the building, electronic bankestablish personalized, diversified service system and improve the safety of the bank on the net and so on many aspects, the system put forward the development of rural credit cooperatives in Linyi electronic banking businessstrategy, core to enhance the competitiveness of rural credit cooperatives in Linyi. Also hope that the relevant policies in this paper can provide some help for the development of similar enterprises.