The Study Of Liaoning Today Financial Products Marketing Strategy

The market of personal finance product in China is growing fast with in sort time, and the products competition is also strong.At present, the personal finance products in the market lack of originality, serious homogeneity phenomenon. Financial needs of individual residents show a product on the market transparency, service, personalized features, to improve the transparency of financial products, as well as the innovation of personalized service demand increasingly clear.In the future, how to develop, how to design and how to innovate new product intensively with marketing and building channels and how to find out the position in the market to make sure unique strategy suiting company, which are the big topics in the future market. It is also an important manner to hold the first in the market.We formulated and implemented in accordance with its own positioning marketing strategy, to ensure the liaoning today, with the rapid development plays a key role, especially in the fierce competition in personal finance market, marketing strategy formulation and implementation of appropriate more appear very urgent and necessary. Liaoning today have to rely on a suitable marketing strategy to create a customer, obtain and maintain customers, make oneself in an impregnable position, its purpose is to improve their marketing efficiency of resource utilization, to maximize the effect of enterprise resource.In this paper, it shows the study of financial products in Liaoning today commercial assets circulation trading limited company. The study problems include the selection of target market in selling process, integrated market strategy and market management. With lots of researches to the market situation, shows the possible answers about the sustainable and reasonable increasing of sale in Liaoning today commercial assets circulation trading limited company.