Study On Innovative Development Of Ashi-rishi Tourist Attraction In Guizhou

As foundation and one of core elements in the development of the tourism industry,tourist attractions play an important role in economy of the local areas and all-rounddevelopment of the society. All levels of government actively promote the developmentof tourism and set up a number of new tourist attractions. However, some problemsexisted during the development process have inevitably been avoided, which becomesone of the main factors restricting development of the tourist attractions. Innovation isthe soul of tourism, the request of the times growth, and essential to sustainabledevelopment of scenic spots. In order to meet diversification and personalized marketdemand of the new era and to adapt to fierce market competition, innovation hasbecome the most pressing issues for Chinese tourist attractions. At the same time, StateCouncil’s Opinions on Further Promotion of Guizhou Provincial EconomicAnd SocialDevelopment"(Guo Fa[2012] No.2) put forward strategic positioning of the tourismindustry in Guizhou from the national level for the first time with the construction of"cultural tourism innovative development zone" as one of the strategic positioning ofGuizhou development, in order to bring the significantly and historically strategicopportunities for Guizhou tourism development. Based on this background, this thesisselects Ashi-risi scenic spot in Hezhang County, one of Guizhou’s100main touristattractions, as the research object to explore its innovative development, which mayhave great theoretic and practical significance.With the analysis of related research in China and abroad, the thesis studiesfundamental theories of tourist attractions development innovation, including anoverview of Schumpeter’s innovation theory. The author aims to summarize theconnotation and characteristics of experience economy theory, and its enlightenment totourism development, conduct the connotation, mechanism and effects of tourismindustrial integration, describe Short plate theory, Butte principle, which may providetheoretical support for Ashi-risi tourist attraction. On the other hand, according toactual situation of Ashi-risi tourist attraction, the thesis discusses focal issues existed in Ashi-risi scenic spot combining theories with practice, analyzes the necessity andfeasibility of innovative development comprehensively, and proposes new paths forinnovative development. Through design of the well-round experience tourism productsystem, extension of full-integrated tourism industrial chain, and the construction andinnovation of whole-marketing tourism market, the mutual interaction of three aspectsmay provide a new and innovative outlook for Ashi-risi tourist attraction development.This thesis is to explore new paths and methods for innovative development ofAshi-risi tourist attraction through theoretical analysis and case study based on relevanttheories, with the purpose of enriching and supplementing theoretic research of touristattraction development, providing reference for healthy development of Ashi-risitourist attraction, and finally guiding tourism scenic spots of same type development ina scientific and feasible way.