An Empirical Study Of The Rural Financial Development Impact On The Rural Consumer Market In Gansu Province

With the transformation of economic growth mode of our country, China’s dependence on exports for economic growth gradually reduced, exprotion is no longer the main force to stimulat China’s economic growth., and the stimulating role of investment in the economy is gradually weakening, this allows the consumer become the main force to drive China’s economic growth. As typical underdeveloped western provinces, the rural consumer market of the Gansu Province develop slowly. It will have important practical significance for Gansu Province’s rural economy development and even the development of domestic consumption if the rural finance development can effectively be good to the rural consumer market in Gansu Province.Firstly, the research of scholars about rural financial impact on rural consumer market development are reviewed, and then renewing the theory of rural finance and rural consumption, combing rural finance development and rural consumer theory. On this basis, theoretically analysis rural financial development how to impact the rural consumer market. It is said that rural financial can promote rural consumption market by four areas as promoting rural economic development、expanding the total consumer demand、increasing farmers’ income, upgraded consumption structure.Prior to empirical testing, the status of Gansu rural financial development and rural consumer market is analyzed.On the status of rural financial development in Gansu Province is divided into financial scale studies, financial efficiency, and financial structure,the rural consumer market in Gansu Province Research mainly from per capita consumption levels, rural areas, the gap between urban and rural consumption, consumption structure, according the status point out shortcomings of current rural finance and rural consumer market in Gansu Province. In the empirical section, selecting the relevant data in Gansu Province between1988-2009, using normative and empirical analysis methods, as well as through the establishment of the model to do the unit root test, cointegration test and cointegration equation, Granger causality test, impulse response analysis and other empirical test methods from consumer demand and consumption structure of rural areas to study the impact of financial development in Gansu Province on the development of rural consumption market; then conclusion Gansu Province rural financial development can effectively promote the development of rural consume and give relevant improvement proposal, in order to provide a possible reference to promoting the development of rural financial markets in Gansu Province.