Analysis Of VMK Mobile Phone Marketing Strategy In Republic Of Congo

The evolution of mobile communications throughout the world is useful in order to appreciatethe enormous impact that mobile phone will have on all of us. Therefore how to manage itreliably and effectively to serve the users is one of the key issues, and the Marketing strategyprocedure has undoubtedly become a hot topic.In recent years, mobile communication industry has developed rapidly; the mobile phone hasgotten gradually popularity and Africa has emerged as one of the fastest growing markets formobile phone in the world. By the beginning of September2012VMK mobile phone officiallyreleased, African mobile communication took the first mobile phone and Republic of Congobecomes the first country in Africa to design the smart phone in mobile phone market.Facing the fierce competition in the huge and capacity mobile phone market environment, VMKmobile phones which was set as domestic handset brand has the influence of new force. But thecompetitions at home and abroad are serious and compared with large phone companies; VMKCompany has to learn more. Very big disparity still exists in the phone industry.This study was conducted to analyze the marketing strategies of VMK mobile phone in Congo.We analyzed the internal environment, the competitive environment, the policy environment, aswell as the economic situation of Republic of Congo, and then through interview and secondarydata analysis, we proposed the marketing strategy. The first chapter presented the background ofmobile phone, the motivation and methodology of the study. The second chapter presented thestatus and problem of marketing in VMK; the third presented the marketing environmentanalysis and the case study of VMK. The fourth presented the VMK marketing strategy inRepublic of Congo.This paper revealed the VMK mobile phone marketing strategy as the research object. Theanalysis of marketing strategy of VMK mobile phone includes product strategy, promotionstrategy, price strategy, distribution strategy; hence the paper summarizes the current mainexisting problems and advantages in the marketing strategy of VMK mobiles phones. In the lastthis paper revealed some advice and recommendations to VMK mobile phones based on theanalysis above.