The Study Of Founder Fubon Fund Management Co., Ltd. Development Strategy

In recent years, the rapid development of China’s fund management industry, itplays an important role in open channels, open up China’s financial market, andcultivate social investment awareness. At the same time, with the changes in China’smacro-economic environment, and an apparent feature of a large asset managementindustry times, opportunities and challenges faced by the fund management company,difficulties and pressures unceasingly increase. It is very important composing ascientific and rational development strategy for rising small and medium sized fundcompany in the fierce competition in the industry.In this paper, the object is the Founder Fubon Fund Management Co., Ltd. howdoes it play influence and synergies in the future development of the process, toexpand existing business, development and innovation in the field of business,establish sustainable growth profit model, this paper presents a reference value ofstrategic thinking.Aiming Founder Fubon Fund Management Co., Ltd. is in a tight sport, Analysis ofChina’s fund industry is currently facing the macroeconomic environment, as well asa large asset management industry characteristics of the times, Founder Fubon FundManagement Co., current situation and problems threats and challenges, The paperpresented stronger existing business, product innovation, expand new business areas,the diversified development of strategic thinking. The paper design the company’sthree key areas–public funds, separate account and subsidiary corporationdevelopment goal in three years, and establish a series of system security, encouragemeasure, risk prevention and control techniques.I get first-hand information through practice, and attend a design of strategicobjectives. Studies have shown that public fund, separate account and subsidiary corporation development capability weakness is main problem in Founder FubonFund Management Co. Ltd. Through SWOT analysis, the company should considerto abandon the original stable strategy, to take complex diversified developmentstrategy, expand capacity and information management in the field of specialization,by increasing annuity, asset securitization business, improve public offering productline, forming. Meanwhile, in order to achieve complex diversification strategy, Ipropose a series of system security, incentives, risk prevention and controltechniques.I take empirical research under theoretical studies, used SWOT analysis andsurvey analysis method, combined theory with practice, I get first-hand informationthrough practice, for superior to today theory, enrich management study foundation.