Research On Finance Problem And Strategy Of ZB Technology Co

Thirty years of reform and opening up, the activation of the development and innovation of the vitality of small and medium-sized enterprises in China, in order to promote China’s economic growth, solve the employment problem and scientific innovation, has made an important contribution to. However, the development situation of SMEs in China is not good, a lot of small and medium enterprises set up a few years because of many reasons difficult to continue, although there are many knives of small and medium enterprises in China, but can be sustainable development, strong innovation ability of small and medium-sized enterprises rarely. The problems and causes of small and medium-sized enterprise development included the lack of talents, improve the organizational structure and government policy support, but these problems, cause the majority of scholars is that the financing problem of small and medium-sized enterprises. To ease the financing difficulties of small and medium enterprises, is to solve the key factor of the sustainable development of small and medium-sized enterprises to survive.This paper uses ZB Technology Co., Ltd as the research object, first using the method of statistical analysis by analyzing the organization structure, human resource situation, assets and liabilities, as well as investment, financing and operating activities cash flow situation, found that the main problems at present ZB science and technology limited company financing is the existence of financing channels and the mode of financing, financing structure not single period reasonable. The reasons for these problems on the one hand is the self-defects of ZB science and technology limited company, including the small capital scale, operating stability is poor, the organizational structure and the financial system is not standardized, management of short-term behavior and lack of innovation capability; on the other hand is the financing system of China’s financial market is not perfect, including small and medium-sized enterprise financing cost relatively high, the interest rate structure is unreasonable and the direct financing market threshold is too high. Secondly, the use of using the methods of comparative analysis from the cost of financing, freedom of financing subject, financing mechanism, the standardization degree of financing funds rate and repayment ability, compare the internal financing, bank loans, bond financing, equity financing, project financing and trade financing and other financing methods with different advantages and disadvantages, and then suggestions suitable for ZB science and technology limited company adopts mixed financing. Finally, in order to ensure the smooth implementation of the financing program of ZB company, ZB company completely alleviate the financing difficulties of small and medium-sized enterprises to improve their own suggestions, innovation ability, strengthen self-construction and credit culture, improve the system of indirect financing to banks as the main body, strengthen the support and coordination of government, cultivate and improve a variety of financing channels and financing mode to improvement of ZB science and technology limited company "s financing strategy, avoid financing risks, alleviate the financing difficulties, it also has important reference meaning to other small and medium sized enterprises.