Htzq Company Sales Marketing Channel Construction Scheme Design

In recent years, the securities industry gradually speed up the pace of reform ofmarketization, the growing number of securities companies and branches make themarket competition, channels become the focus of the securities industry competefor market. Good marketing channels can open for enterprises to better market, tomaximize the profit value. Traditional securities company at present is facing theimpact of new technology, and network channels to market competition, thetraditional business customers is shrinking, operation cost increases, the survivaland development face enormous difficulties. Since2013, our country securities solvebusiness off-site account restrictions, many brokers have actively building light salesdepartment. As the light sales outlets, with emphasis on the porch, commission islikely to be launched the war. Light sales department is in emerging markets theinnovation of the industry, can bring new business to the brokerage again hair way, atthe same time, the broker shall also compete in seize the highest point under thegoal of innovation and improve the business strategy.This article adopts the research method of theory combining with the actual,combined with the traditional marketing channel current HTZQ company analysis,from the light sales marketing channel construction the necessity, importance andfeasibility of three aspects, the risk in the light of HTZQ company sales marketingchannel construction problem is summarized, and put forward the HTZQ light salescompany marketing channel construction plan.The full text altogether six chapters: the first chapter, the selected topic researchbackground, significance, main content and direction are summarized, the researchthemes; The second chapter, the marketing channel and light sales elaborates therelated theories such as concept, characteristic, to lay a theoretical foundation below;The third chapter, with the existing traditional HTZQ company marketing channels tomake a comprehensive analysis, and summarized its operational problems; Thefourth chapter, from three aspects: the necessity, importance and feasibility of lightHTZQ company sales marketing channel construction detailed analysis; The fifthchapter, light HTZQ company sales department may encounter in the construction of marketing channel risks and problems summarized; The first month, on the basis ofthe discourse analysis, in view of the risks and issues, from several aspects HTZQlight sales company marketing channel construction scheme is given. Othersecurities companies in China for the purpose of this paper studies the light salesmarketing channel construction to provide enlightenment and reference.