The Sustainable Development Of Rural Microcredit Companies In Zhejiang Province

The development of rural microfinance company is an important strategy of China’s deepening financial reform and the improvement of rural financial market. Rural microcredit companies have played an important role in poverty alleviation, regulation of private lending, remission of financial difficulties about Agriculture and small or micro-enterprises, and the adaptability of structure of the rural financial market. By the end of2014, there were8791small loan companies and942.038billion yuan loan balance throughout the country. In Zhejiang province, the number of rural microcredit companies reached340,4127people were employed and paid-in capital reached70.899billion yuan, loan balance reached91.061billion yuan. However, the lack of legal status, the limitation of financing channels, the pressure of tax, the less of income sources, the mismanagement of inner management, the poor professional proficiency of employees, the harsh conditions of conversion, the effect of macroeconomic environment, the hypocrisy regulatory, the impact of Internet and other financing models are restricting the small loan companies to achieve sustainable development. This paper focuses on sustainable development of rural microfinance company in Zhejiang Province. Through in-depth study, the problems in its operation and constraints of their sustainable development were found, and recommendations to achieve sustainable development of Zhejiang Province were proposed according to the actual situation. The full text includes seven parts, the first chapter introduced the research background and significance, research ideas, research methods, as well as the shortage and innovation; The second chapter was the literature review about domestic and overseas; The third chapter introduced the concept and theory of the sustainable development of rural microfinance company. Chapter four analyzed the general situation, characteristics and problems. Chapter five combined SWOT analysis, points out the goodness, weaknesses, opportunities and threats, including the powerful factors and constraints; Chapter six put forward the suggestions to promote sustainable development of rural microfinance company; Chapter seven summarized the main conclusions and made a research prospects about the small loan company.