The Function Of Electronic Information’s Anti-Commodification

Mark Poster used to mentioned that "one feature of the electronic information works against its commodification, the new technologies advance considerably the reproducibility of information" in his book The Mode of Information Poststructuralism and Social Context. Unfortunately, he just used one paragraph to explain this idea. The force of electronic information which against commodification is actually one of the essential parts of studying the information industry of Digital Age, the force which works against commodification as steam engines work against hand tools, both of them acted as catalysts for the transition of the old and the new.Two main concepts have been defined in this article, under the method of the combination of literature research and case study. Based on the research, new forms of human resource flow logistics flow currency flow have also been discussed. Besides, further discussions related to the influences to other industries have also been mentioned at the end of the article.The analyzation of the force of electronic information which against commodification offers us a better understanding of revolutions which were occurred in Digital Age, in addition, it also can assist people who work in the information industry on the choices of business model and managing strategy.