Research On The Relationship Between Accounting Information Quality And Corporate Performance Based On The Benford’s Law

With the development of market economy and capital markets, the outside interests of the enterprise, as government, stakeholders, investors, creditors and managers are increasingly concerned about the quality of the internal accounting information. The accounting information should be much truly and completely. At the macro level, it can help the government to take appropriate means of the macroeconomic regulation and control, guide the investors make decision correctly, help the debtor to evaluate solvency and credit level, so as to realize the rational allocation of the social resources. At the enterprise level, it can help to make an accurate evaluation on the enterprise past performance. And the assessment results can not only help the managers make an deep understanding of the past operating conditions, but also to provide reference information for making future development decisions. Although the quality of accounting information plays such an important role, there still exist accounting information distortions. It is an important point of the theoretic and industry realms, which is the question to enhance the enterprise’s recognition of the importance of accounting information quality and take the initiative to improve the accounting information quality management enthusiasm spontaneously.The traditional research angels of the accounting information management included accounting standard, corporate governance mechanism, etc. This paper will make a breaking, probe into the accounting information management issue from the angel of the relationship between accounting information quality and enterprise performance. This paper introduces Benford’s law in design quality evaluation method of accounting information with concern about the characteristic that the Benford’s law is widely applied to examine the reliability of data. Specifically reach an evaluation according to Chi-square test results of the consistent differences between the first digit distribution of the corporate accounting information data and the theoretical distribution of Benford’s Law. And then combine with enterprise performance evaluation to explore the relationship between the two. On this basis, the impact mechanism of accounting information quality and corporate performance is analyzed. And then, on whether there is comparable object, applications scenarios are designed. The research achievement can provide guidance for corporate accounting information quality management practices.Subsequently, followed by a domestic telecom companies G’s case, make an evaluation of the accounting information quality using the Benford’s law model and corporate performance evaluation based on the fuzzy comprehensive evaluation model of factor analysis on the actual financial data. On the basis, the theoretical assumptions of the two were verified and the case analysis of application scenarios was made. All these confirmed the proposed research model and its application scenarios with practical application value.