Study On The Construction Of Comprehensive Financial Value Chain Of Ping An Bank

Since joining the WTO, China’s commercial banks have been facing challenges of carving up the market share by foreign banks and reforming financial system in the domestic and interest rate marketization.2014government work report should be made to continue to deepen financial reform, to break the existing financial structure, with the world, and proposed the establishment of private capital to promote small and medium sized banks of other financial institutions and other reform initiatives. In the global economy, domestic economic cycle downturn, industrial restructuring intensifies, the deepening of financial reform, under the background of increasing competitiveness, The day of china’s commercial banks has a go return no longer dependenting on the weather and the homogenization of business. Commercial banks should make clear strategic positioning, put outstanding operating characteristics, improve the core competitiveness. It is to achieve the most central aspects of innovation and development, also to achieve the strategic choices remain invincible in the trend in financial reform.The paper choose Ping An Bank for example, the author through analysising the business model of domestic and foreign commercial banks and theoretical studies of the value chain, to "competitive advantage""value chain","synergy" and as a theoretical basis to construct a theoretical framework of this article, then through the analysis of the external environment and Ping An Bank banking existing value chain analysis, point out that imperfect of Ping An Bank currently funding sources, funding applications, organizational structure, risk management and other aspects of running. And after integration with China Ping An Group synergies are not fully using and other issues. For solving the above problems and building a comprehensive financial plan designed of Ping An Bank value chain, this paper has to establish the core competitiveness of Ping An Bank, and thus also improve the overall operating efficiency of commercial banks and market competitiveness reference.