The Study On Export Development Strategy Based On J Tissue Paper Machinery Manufacturing Enterprise

Tissue paper machinery manufacturing industry started from mid-90s in China. Thanks to the fast development of Chinese economy during the past30years, the living condition of Chinese people has been keeping improving. And the tissue paper machinery manufacturing industry has been growing very fast during this period. However, things are changing because of the Chinese government implementing the policy of eliminating the outdated production capacity of paper making industry. And many industrial paper making giants are flocking into tissue paper making industry, which results the temporary excess production capacity. Plus the furious competition in the tissue paper machinery manufacturing industry, the prospects of the related enterprises are gloomy.In order to seek the new opportunity to survive and even grow, most of the domestic tissue paper machinery manufacturing enterprises change to focus on the international market. While, how to find the suitable market becomes the common question for every enterprises. Deeply analyze the internal and external environment and have a clear idea of the state of the enterprise are necessary for working out a suitable export strategy for the enterprises.This thesis use J tissue paper machinery manufacturing enterprise as study object, using PEST method to get the external opportunity and threat for J enterprise in the respects of politics, economy, social and technology. And then use the FIVE FORCES model to analyze the competition status of the industry. Finally, use internal analysis to get the advantage and disadvantage of J enterprise. On the basis of the above information, use SWOT matrix to get the suitable export strategy which is focusing on exploring the Latin American market.This thesis carries a thorough research in J enterprise and collecting abundance of related information. On the basis of which, using international trade theory and strategic management theory as well as some related tools to do a deep analysis. Following the sequence of raising question, analyzing question, solving question, this thesis finally get the suitable export strategy for J enterprise and hope it can be of some help for the related enterprises in the similar situation.