Analysis On The Strategy Of YQDZ Company Products

Study on strategic management has been a topic of concern, for an enterprise, the corebusiness strategy is the direction of the whole enterprise, and enterprise strategy is to decidethe business activities of enterprises an important factor in the success of the enterprise, canrealize the efficient operation of the system, can realize the goal of sustainable developmentand social responsibility into account, the key lies in the enterprise strategic direction isaccurate, clear.The product strategy is a pointer to the enterprise’s own characteristics, analysis of theinternal and external form, for a combination of enterprise future products, product launch andstrategic planning rhythm. Develop enterprise product strategy to fully consider the enterpriseoverall strategy, and the development trend of product market and demand, considering thedevelopment of the enterprise itself, to develop future product strategy and implementationplan for a period of time. The product strategy is the advantages and disadvantages of theenterprise internal resources market opportunities and challenges, which were comprehensiveand forward-looking thinking and understanding, choice and decision is making a deliberate.Product strategy can avoid the development of enterprises, temporarily casually, and notblindly enter the market value of the product, while ignoring the opportunities that can reallyenhance the market competitiveness of products. The product strategy is the enterprise productdevelopment military roadmap, direction and guide product development.Automobile enterprise product strategy has its distinctive features, prospective: the carbelongs to the long development cycle of the product, forward-looking product strategy musthave strategic planning, to ensure the production is expected to still have market competitionability in the next few years; the complexity of automobile products strategic planning coversa wide range, from R&D to ensure production quality sales service, all aspects must be considered comprehensively, while China’s automobile market competition pattern has furtherincreased the degree of complexity.Theoretical research based on the enterprise product strategy of important factors forenterprise product strategy to analyze and study tools product strategy selection, and considerseveral core automobile manufacturers product strategy layout. On the basis of theoreticalresearch, the YQDZ company product strategy planning methods were studied. The analysisof YQDZ company current product layout, and then determine the standard process of strategyformulation: the analysis and consideration of enterprise strategy, clear market demand andthe needs of users, the future products of desire. Analysis of technology trends and theprofitability of products on the basis of this, through the comprehensive evaluation todetermine the product scheme. Again this is based on the organization for product strategy andresponsibilities of various departments are discussed, hope to be able to support theimplementation of the strategy in perspective can provide some experience for reference.In the course of the study by the Boston matrix analysis and SWOT analysis tools toresearch the theory and application in practice, for some of the elements of the core and theprocess, gives a detailed theoretical study and formulate some template and process, designedby the German product strategy theory research and practice can be summed up method ofproduct strategy planning and template formation process of the guiding ideology, under theguidance of YQDZ company product strategy work but also hope to provide a reference forthe strategic planning of product independent car enterprises.