Feasibility Study For Business Transformation Of ZS Wuxi Co.,Ltd Try To Develop In New Energy

ZS wuxi Co.,Ltd is a stated-owned enterprise which has foreign trade as the main business for about twenty years since its established. The trading business of ZS company includes import and export of machinery equipment and spare parts. However, along with the further development of reform and opening up, State canceled the exclusive right of state-owned foreign trade enterprise. So that, the development of state-owned foreign trade enterprises are facing more and more fierce market competition. Beside that, because of the financial crisis which begin in2008, the international economic situation deteriorated sharply, the foreign trade enterprises of our country have more serious problem in this situation of fierce international competition. The company also has the same problem, especially experienced the financial crisis which started in2008,the company’s business performance growth almost stalled.In recent years, in the face of the complex internal and external environment and severe challenges of company’s business performance, The company should finds the new growth points by business development and strategic transformation in order to maintain the rapid development momentum of sustainable development. So, we should know what the field we can turn to, what’s the direction of the strategic transformation, how to implement strategic transformation and how to achieve success. All that is the administrators should consider in the future development.This dissertation, on the study process of ZS company business development and enterprise strategic transformation, demonstrates the necessity of strategic transformation by analyzes the enterprise’s external environment, internal problems in detail with the methods of PEST and SWOT. This dissertation also study the photovoltaic industry which the enterprise intend to enter into, and demonstrates the feasibility of enter into the field of photovoltaic power generation. In addition, from the aspects of cultivation of core competitiveness, the article analysis the methods of business and strategic transformation and the way what can carries on, by this way, try to provide some valuable ideas to achieve success in strategic transformation.At last, this dissertation presents detailed strategy implementation steps, gives the reasonable solution to meet strategic goal.